Q&A With Dale Krevens of Tech 21

SansAmp Classic

Here is an excerpt from an interview I did with Dale Krevens of Tech 21. She explains the difference between analog and digital technology and the analog vs vacuum tubes.

300guitars: Can you explain the advantages and differences between the Tech 21 analog technology and digital technology?

Dale Krevens: It’s like the difference between vinyl Lps and digital Cds. Vinyl is “dirtier” and has a more natural ambiance. Digital is squeaky clean so it doesn’t have the same feel. Analog tends to be much warmer and responsive. There’s also a latency factor, which doesn’t happen with analog. With digital, there’s a conversion process and it causes minor delays. It may or may not be audible, but somehow you can feel it, which can throw you off when you’re playing if you’re sensitive to it.

300guitars: What are the advantages of the analog technology as compared to tube amplifiers?

Dale Krevens: Basically there are none of the drawbacks I mentioned earlier regarding being temperamental, unreliable and costly to maintain. With our technology, you get consistent sound every time you plug in a SansAmp or one of our amps. You get a wide range of different amp styles in a single piece of a gear so you don’t have to lug around a bunch of amps. And you don’t have to have the level all the way up to get a good sound. We give you the sound of a cranked up stack at low volume. That keeps the spouses, kids and neighbors happy, not to mention it’s also healthier for the player! Of course, you can go direct to a PA or studio mixer and not waste time fiddling around with mics.

Click here to read the full interview with Dale Krevens of Tech 21.

300Guitars Shop

My shop is located at 1 Executive Dr Unit L Toms River, NJ 08755 Please feel free to email me if you have any questions or are in need of some tech work.
  • Monday: 10am - 5pm
  • Tuesday: 10am - 5pm
  • Wednesday: Closed
  • Thursday: 10am - 5pm
  • Friday: 10am - 5pm
  • Saturday 10am - 2pm. (I am in every other Saturday).
I am also an Eminence, Mercury Magnetics, Mojo Musical Supply dealer. I do all the tech work myself so you deal directly with me. I am a one man shop and my hours can vary so please contact me to confirm that I will be open. Email me: billy@300guitars.com Call or text me: 848-218-0362 Shipping Info for all repair work: Please ship all repairs to: 1 Executive Dr Unit L Toms River, NJ 08755
I am currently offering all phases of guitar work which includes:
  • Set-ups
  • Fret dressing
  • Re-fretting
  • New hand cut custom bone nuts & saddles
  • Electronics work
And amplifier work which includes:
  • Basic maintenance
  • Bias adjustment
  • Repairs and restorations
  • Modifications
  • And more....
Testimonials:
David Nicholas - The 20watt amp is sounding fantastic! Delivered the goods at the gig and I'm finding cool tones all over the place with it. Love the cab w Emenince Tonkerlites too- perfect for my sounds! Makes the 12 string sound like a grand piano!
Peter Lacis - I had an audition for something recently that was all about Led Zeppelin I -- my custom Pennalizer BLEW THE MINDS of the guys I was playing with. They couldn't believe the sounds coming out of that amp. That album was never in my mind when I came up with the idea....so that's yet another testament to the amazing work that you do.
Scott Goldberg - I am very satisfied with the set-up, and the fast turn around.  With the "lower" action it feels easier to play.  I will definitely spread the word.