Stones Guitarist Is New Frontman for Louis Vuitton Rolling Stone Keith Richards is the new face of Louis Vuitton. Renowned photographer Annie Leibovitz shot the senior rocker cradling his guitar on a hotel room bed for LV. The slogan appearing in the ad reads, “Some journeys cannot be put into words. New York. 3 am. Blues in C.” You can see the Keith Richard fronted ads in magazines sometime in April. Scarlett Johansson and former head of state Mikhail Gorbachev preceded Richards in Vuitton ad campaigns.